Mike Tyson is no stranger to the media spotlight, having dominated the professional boxing scene for 20 years and being widely considered as one of the greatest heavyweight boxers of all time. “Iron Mike” has been back in the news lately, but for a different reason – his new cannabis brand, Tyson 2.0. The former heavyweight champion is now an entrepreneur, and he wants to share his love of cannabis with others. In fact, he expresses how cannabis helped him relax and focus during his boxing prime and how it “aided him in reaching the heights he did in his amazing boxing career.” He also wants to show that people can change their lives through cannabis. Whatever goal Mike Tyson has in mind for his cannabrand, it has been gaining plenty of traction due to a combination of the former boxing behemoth’s global star power and excellent branding. Here are 5 examples of great cannabis branding from the Tyson 2.0 website that we love and want to share with you:


  1. The Homepage is Visually Striking and Simple 

The homepage features a large image of Tyson looking into the camera while holding one of his cannabis products with ‘SHOP NOW’ overlayed on top of it in big white letters and a big red ‘SHOP CANNABIS NOW’ button that you can’t miss. It’s a powerful statement that says, “I may not be what I used to be, but I’m still the greatest of all time. You know you want this.” The rest of the site focuses on Tyson’s story and how he transitioned from professional athlete to entrepreneur with cannabis. It is effective, elegantly designed, and powerful – just like Kid Dynamite himself when he stepped into the ring.


  1. The Email Popup Grabs Your Attention (in a good way). 


A lot of people think that popups are annoying, but they actually work really well as an effective form of marketing when done right. They grab your attention and make you want to click through to learn more or sign up to receive notifications on exclusive deals and new products. That’s the idea with email popups, and Tyson 2.0 nailed theirs. The popup appears on your first visit to the site, and you are greeted with a fierce and sweaty Tyson holding up a boxing glove with a half-sinister, half-mysterious message: “MIKE WANTS TO TELL YOU SOMETHING…” With a headline like that, it is hard not to read on. Overall, the Tyson 2.0 email popup is captivating and easy to sign up for. It also does not try to force your hand and makes it easy to say, “No Thanks”, with an option to opt out below the ‘SUBMIT’ button or by clicking the X in the upper right corner of the popup – if you have the guts to say no to that face… Yikes!


  1. The Online Store is Clean and Engaging 

The online store is very clean and easy to navigate. It has a simple layout with a clear call to action at the top: “TYSON 2.0 DELIVERED DIRECTLY TO YOUR DOOR”. There are no distractions or cluttered copy, and the product images are large enough to see clearly with the prices listed directly below. This is exactly the kind of look and feel you want for your cannabis brand – big, captivating product images, easy ‘Add to Cart’ options, and a hassle-free buying experience. There is even an option below “out-of-stock products” to get notified when it will be back – a clever way to funnel more email signups. Just another great example of great cannabis branding done right. Well done, Tyson 2.0!


  1. The Store Locator is User-Friendly

The website also includes an interactive map that allows users to find dispensaries near them. This feature makes it easier for people who live in areas where there aren’t any dispensaries yet to find one. There are numerous benefits to adding an online store locator to your website. For one, it will boost your SEO performance because Google rewards helpful content with higher rankings. Another benefit is that it makes your website “sticky” – meaning it brings your customers back again and again. More visitors = more engagement = more customer loyalty. Tyson 2.0’s store locator is super easy-to-use and makes finding your local dispensary’s information a no-brainer. Note the contact form strategically placed below the store locator. That’s how it’s done.


  1. The About Page is Informative, but Not Too Wordy

5 Examples of Great Cannabis Branding From Tyson 2.0 Website

The About page should provide enough information to answer questions about the brand without being overly verbose. It should also make sure that visitors understand what the company does and how it differs from its competitors. Tyson 2.0 does this flawlessly. Whether you are a long-time Tyson fan discovering his new cannabis venture or a cannabis-lover discovering the boxing legend entering the marijuana scene, the concise storytelling here says all that needs to be said to paint the picture. If you are struggling to find the right words for your About page without overexplaining, Cannabis Brands combines compelling copy, imagery, and videos to showcase what each brand is all about and tell their story!



Creating an SEO-optimized, multipage website that elevates your cannabis brand and brings in more customers is not easy. On top of that, jostling for rank with competing businesses in your industry makes it even more difficult. The solution? Strong branding. We hope these examples from Mike Tyson’s budding cannabis website, Tyson 2.0, will show you what that looks like. From the captivating homepage, attention-grabbing email popup and seamless online store experience to the user-friendly store locator and expertly crafted About page, Mike Tyson’s cannabis website is a knockout to rival even some of his greatest boxing achievements.  

Still stuck on making a compelling and engaging website for your cannabis business? Contact Cannabis Brands today and let our experts develop a powerful online presence for your brand and build a website for you that drives more traffic and boosts customer loyalty!

About Cannabis Brands

Cannabis Brands serves cannabis corporations, growers, and distributors providing award-winning marketing communication strategies that give you the competitive edge. Cannabis Brands is a branding, digital marketing and inbound marketing firm, specializing in the cannabis industry. Cannabis Brands provides branding, website development, digital advertising, inbound marketing, SEO and video production services. Grow your cannabis business with proven cannabis marketing and advertising strategies. Contact Linda Fanaras, CEO/Strategist at lfanaras@cannabisbrands.agency  or visit Cannabis Brands, to learn more.