Refreshed, modern, and authentic
brand development focused on
mission, vision, and value

Cannabis Brands was selected as the agency of record. Cannabis Brands worked closely with Emerald to devise a rebrand that included revamping its messaging and revisiting its vision, mission, and values to ensure its brand was represented accurately and authentically.

 

Challenge:

Emerald Scientific is a leader in the cannabis supplies and equipment industry, dedicated to distributing exclusively to the cannabis and hemp industries. They offer scientific instruments, chemicals, supplies, and technical service to cannabis testing labs, extraction facilities, genetics and seed companies, and conventional research labs dealing in cannabis related compounds such as universities, biotech, and pharmaceutical labs. Emerald Scientific prioritizes collaboration, transparency, and the evolution of the cannabis market towards a more reliable and sophisticated science. They were looking for a full brand refresh to their current brand, including their logo and corporate messaging. They wanted to raise brand awareness and position themselves as a leader in the industry.

Solution:

Cannabis Brands was selected as the agency of record. Cannabis Brands worked closely with Emerald to devise a rebrand that included revamping their messaging and revisiting their vision, mission, and values to ensure their brand was being represented accurately and authentically. In addition to the rebrand, Cannabis Brands conducted email marketing, monthly product promotional banners, PT testing, trade show datasheets, and related collateral. Cannabis Brands collaborated with Emerald Scientific’s team at every step of the way to ensure deliverables were completed on schedule and all goals were met seamlessly.

Results:

Cannabis Brands created a new brand that was refreshed, modern, and authentic to the Emerald mission, vision, and values. Cannabis Brands also created, designed, launched, and monitored multiple successful email campaigns, including multi-modal, high-touch campaigns that engaged their target audience. They complemented these emails with additional, branded collateral materials such as social media posts, web banners, trade show materials, and more that all featured the new brand look and feel. This project resulted in an increase in website traffic, and more leads coming from external platforms such as web browsing or social media. Likewise, audience perception of Emerald increased significantly, with more people knowing who they are and seeing them in a positive light.

  • Higher brand recognition in the industry
  • More authentic branding and messaging throughout
  • Engaging, creative materials that drive leads

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