Services // Data Analytics

Understanding and leveraging
your cannabis data analytics
leads to ongoing improvement.

By reviewing your data, you’ll develop a deeper understanding of the progress of your cannabis campaign, what is working and what is not. Data provides insight to ensure you make the right decision, when optimizing your campaigns.

KPI Monitoring

Our team will monitor the indicators (KPIs) that are most important to your business, from customer acquisition to return on investment, costs, social traction, advertising performance, sales pipelines, progress to reaching specific goals, and more. KPI tracking will provide us with the data to ensure campaign success.

Real-time Reporting

We know that an influx of data can be confusing. That’s why we’ve created our all-in-one KPI dashboard, making is easy to understand how your cannabis marketing campaigns are performing. Whether it be social media, digital ads, or even and email blast, real-time reports provides you with key insight for business growth.

Data Integrations

You’ll be able to use the most out of your data when it’s all in one place. We track all the metrics we can – pulling data from custom SQL widgets or an open API, to the integrations that always deliver – Google Analytics, Salesforce, Xero, Quickbooks, AdWords, and more.

Custom Dashboards

We’ve worked hard to deliver you the best data solution. We can connect to all the greatest tools – ranging from the Google platform (Google Analytics, Google Search Console / Webmaster tools) to Moz, keyword ranking data, analytics for all social networks, Salesforce, Mailchimp, Constant Contact, and more.

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Web Analytics

Knowing who is visiting your website, how long they stay, and what they do when they are there, can help you focus on what to improve. Web analytics is a great tool for ensuring your website is meeting the needs of potential and existing customers.

Social Monitoring

Creating conversations on social media is essential – but are you listening to what your consumer is saying? By observing the conversation and tracking engagement, then adjusting your strategies based on their reactions on social media, you’ll be able to make decisions fueled by real-time data.

Tell us your marketing goals.

Thank you for your interest in our agency. For a free evaluation, or to discuss your next marketing project, please send us a message. A member of our leadership team will receive your note and respond to you promptly.

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View the Latest Blog Articles

Cannabis is a rapidly growing industry, with the legalization of recreational and medical marijuana in many countries leading to a surge in demand for cannabis products. However, despite the growing acceptance of cannabis, the industry faces unique challenges in terms of marketing and advertising. Our blogs will explore the current state of cannabis marketing, the creative strategies that are being used to promote cannabis products, and effective marketing in the cannabis industry.  

Whether you are a marketer in the cannabis industry or simply curious about the challenges and opportunities of marketing in a highly regulated industry, our blogs will provide valuable insights into the world of cannabis marketing.