The rate of popularity in OTT is growing rapidly, with over 192 million Americans using an OTT service like Hulu or Apple TV+. Studies done by the Video Advertising Bureau show that after seeing a product advertised, 65% of people report that they actively search the internet to learn more.
OTT allows the targeting of Millennials and Generation Z with absolute precision in a way traditional mediums, like television or radio, simply can’t anymore.
Our complete guide is filled with the answers to the five most common OTT questions.
Unsure of where to start when it comes to OTT? We can help. Cannabis Brands is a full-service digital advertising firm with over two decades of experience. Our team can help you produce a commercial that’s adjusted specially for OTT advertising. As a bonus, we’ve established working relationships with OTT service providers to ensure that you get lucrative, cost-effective advertising rates.