Marketing marijuana isn’t easy. There are a number of obstacles in the way that require innovative, creative solutions. There’s no shortage of creativity and innovation in this industry, but knowing how to channel that into productive, effective marketing is key.
We’ve outlined some of our top marijuana marketing strategies that can help your business grow.
As with any marketing campaign, search engine optimization (SEO) is your best friend, so it’s no surprise that it’s at the top of our list for marijuana marketing tips! Search engine optimized content can and will help you build your marijuana brand and increase your overall online presence and branding. In order to get the most out of your SEO, include content marketing so you can create useful, high-quality, SEO optimized content that ranks for popular marijuana-related keyword search phrases.
Utilize Marijuana Directories
Through the use of marijuana directories, you’re able to strengthen your brand’s reputation and potentially build and increase trust. Users use online directories as a reliable source for high-quality, trustworthy businesses, especially new cannabis customers who are more likely to find you through a directory. Since there is a large array of online cannabis directories available today, your cannabis brand should make sure they are properly listed and optimized on as many cannabis-specific websites as possible. Some directories to help get you started include: Leafly, WeedMaps, The WeedTube, and The Dispensary Map.
Advertising in Marijuana Vending Machines
Yes, you read that correctly – marijuana vending machines are real! Companies like Grasshopper Kiosks and American Green make digital vending machines for marijuana dispensaries who stock them with pre-rolls, edibles, and beverages. Marijuana marketing opportunities can include: interactive ads on touch screens or wrap-around ads on the vending machine with your company’s branding and product offerings, and, of course, there’s putting your products right in the vending machine. It gives cannabis customers fun ways to shop for cannabis and allows them to skip the line!
Advertise Cannabis-Friendly Ad Networks
You may find that as you begin to grow your cannabis brand, you’re running into a litany of rules and regulations to follow–even with organic social. Google and Facebook have a variety of regulations on how you can conduct and produce ads about cannabis or CBD products. That’s why cannabis-friendly ad networks exist! To help foster the relationship between buyer and seller in a niche network. If you’re struggling to promote your marijuana products through social media channels, you should give cannabis ad networks a try. These industry-specific cannabis marketing platforms display ads for recreational dispensaries and medical marijuana on various 420 websites.
Your audience wants to learn, so teach them! Educating readers and viewers is proven to be more effective than selling. Educational content can help you get people to see your brand as authentic and credible. It can help you build trust and grow an engaged audience for your business. You can plan and craft an educational content calendar on marijuana-related topics. This should include ideas for blog posts, social media content, and visual content. Some of these topics can include: growing marijuana, different strains of marijuana, benefits of marijuana, marijuana usage at nighttime, different types of marijuana products, and so much more! Marijuana marketing isn’t just about selling, it’s about learning.
Marijuana marketing faces a variety of obstacles from rules and regulations to targeting an entirely new, unique demographic. With the above suggestions, your marijuana marketing strategy should take off!
About Cannabis Brands
Cannabis Brands serves cannabis corporations, growers, distributors, and dispensaries providing award-winning marketing communications strategies that give you the competitive edge. Accelerate your cannabis business with proven cannabis marketing and advertising strategies. Contact the professionals at Cannabis Brands to learn more.