You may use social media in your regular, everyday life. Whether you’re posting your latest smoking spot or cannabis-infused food creation, social media is there to capture it all. When it comes to translating that to your cannabis business, however, it can be trickier to know where to start and how to be successful. You market your everyday life on Instagram and Twitter, why not market your cannabis business too.
Here are five tips on building your cannabis social media marketing strategy for a successful campaign.
- Set Clear Goals
This could be generating leads and sales, increasing brand awareness, increasing community engagement, increasing web traffic or several other qualitative and quantitative goals that you wish to reach with your campaign. Setting clear goals helps build a roadmap for the rest of your cannabis social media marketing. It’s also important to communicate your goals, once they’ve been established, to your team so that everyone will be able to help effectively and efficiently in achieving these goals.
- Know Your Audience
Chances are you have established your target audience within the cannabis market during the branding stage of your cannabis business. You know the key demographics of your target audience and have gotten a good idea of how to tailor your content to them, but knowing which social media platform your audience frequents can help boost your engagement. For instance, with the regulations on Facebook for posting cannabis content, Instagram, Twitter and TikTok are more favorable for cannabis companies. Also, the majority of millennials and Gen Z are on Instagram and TikTok where they get eye-popping visuals and videos with short captions.
- Create Engaging Content
Based on the goals you’ve set, your brand identity, and the products or services you offer, you should have a pretty good idea of what kind of content to publish. But how can you make it engaging for your audience? Including eye-catching or interesting images in your posts can help grab your audience’s attention. Also, never pass up the opportunity to pick your user’s brains. Ask questions, create polls, encourage comments, all of these will drive up your user engagement. If you still struggle with creating engaging content, the team at Cannabis Brands is filled with creative content writers who specialize in this exact thing.
- Timeliness is important
Finding the best times to post on social media can be a little complicated. A good rule of thumb is to post when your brand can respond or communicate with its audience. If you’re going to post in the evening, after your audience is out of work, then you need to make sure there is someone from your team who is ready and willing to respond to comments or engagements as they come. Most users want and expect a response within 4 hours of their post, so find a time that this is doable for your brand.
- Reevaluate Often
Lastly, assess what’s working, what isn’t, and what can be improved often! There’s no point in developing a cannabis social media marketing strategy if you’re just going to leave it alone. Check up regularly on your insights and analytics, most of which can be found on your specific platform. Did your post with a video in it get more likes than anything else? Are you seeing more engagement on Instagram than Twitter? Does the time(s) your posting seem effective? These are the kinds of questions you want to ask and answer when reevaluating your campaign.
By utilizing the above five tips, you can create a successful cannabis social media marketing campaign. If this seems out of reach for your brand, then contact the experts at Cannabis Brands to get started!
Cannabis Brands has been recognized as one of Top 10 Boston Advertising agencies by DesignRush.
About Cannabis Brands
Cannabis Brands serves cannabis corporations, growers, distributors, and dispensaries providing award-winning marketing communication strategies that give you the competitive edge. Cannabis Brands is a branding, digital marketing and inbound marketing firm, specializing in the cannabis industry. Cannabis Brands provides branding, website development, digital advertising, inbound marketing, SEO and video production services. Grow your cannabis business with proven cannabis marketing and advertising strategies. Contact Linda Fanaras, CEO/Strategist at lfanaras@cannabisbrands.agency or visit Cannabis Brands, to learn more.
