Elevate your overall cannabrand image with a new website. Your website should bring your brand’s unique and compelling story to the market, bringing messaging and visual assets together into one memorable, influential, and engaging cannabis brand. Cannabis Brands’ team creates a feeling and experience that transcends a normal brand. Your website will be visionary, modern, and stunning. But first, why should you update your website? We outline our top 3 reasons your cannabrand needs a new website. 

Your Website Looks and Feels Outdated 

Your website should be engaging, pleasing to the eye, and put your cannabrand’s best foot forward. If you don’t like the current design, it’s more than likely your users don’t either. Your cannabis business should stay up to date with current trends and styles. You won’t be able to sell your products and services if your consumers think you’re stuck in the past. Your website should be simple and clean while giving your customers the information they’re looking for. 

 It should also include links to any social media accounts and a blog to put more information on the website that will make you seem credible and modern. Calls-to-actionshould be included throughout the navigation, especially on the homepage so that your customers know exactly what to do/where to go. All of these will enhance the user experience, make your website easy-to-navigate, intuitive, and engaging. 

Difficult to Navigate 

Are your visitors able to find what they need in two clicks or less? Is your navigation menu simple and straightforward? If not, it may be time for an upgrade. As the web has evolved, so have people’s expectations for user experience and functionality. The User Experience and User Interface (UX/UI)of your website should embody your cannabrand’s story. 

A website can also be difficult to navigate if it isn’t mobile-friendly. We recommend testing your websiteacross the latest two versions of all major web browsers (Internet Explorer, Google Chrome, Firefox, and Safari) and mobile devices. With the ever-increasing variety of device sizes and capabilities, testing is critical to ensure total accessibility of your website for all users. If your website doesn’t work on these browsers or isn’t mobile-friendly, it could lead to higher bounce rates. 

Doesn’t Represent Your Cannabrand 

Has your cannabis company grown or evolved? Have you recently decided to rebrand? Have you added new products, services, or employees? If so, it may be time for an upgrade. Your website should bring your brand’s unique and compelling story to the market and give them the information they need to make an informed decision about your cannabrand. Your website should accurately represent your company as it can accelerate awareness and your brand’s overall growth. 

A new website can offer a new avenue for your consumers to engage with and experience your cannabrand. Cannabis Brands designs, develops, and executes highly interactive, low friction and engaging websites with a dedicated team of trained professionals. We will create the “wow” factor, building a web design that elevates your cannabrand to the forefront of its market. 

About Cannabis Brands 

Cannabis Brands serves cannabis corporations, growers, distributors, and dispensaries providing award-winning marketing communication strategies that give you the competitive edge. Cannabis Brands is a branding, digital marketing and inbound marketing firm, specializing in the cannabis industry. Cannabis Brands provides branding, website development, digital advertising, inbound marketing, SEO and video production services. Grow your cannabis business with proven cannabis marketing and advertising strategies. Contact Linda Fanaras, CEO/Strategist at lfanaras@cannabisbrands.agency or visit Cannabis Brands, to learn more.