The cannabis industry is one of the fastest-growing industries in the world, and as it expands, attracting and retaining B2B cannabis customers has become increasingly challenging. While some companies may focus their attention solely on attracting new customers, it’s important to remember that retaining current customers is equally important. In this blog post, we’ll share some tips on how to attract new B2B cannabis customers while appealing to current ones. 

Provide Exceptional Customer Service 

It may seem like a no brainer, but providing exceptional customer service is essential to attracting new B2B cannabis customers and retaining current ones. As the cannabis industry continues to grow, more and more businesses are entering the market, and competition is becoming increasingly fierce. In this environment, providing excellent customer service is a key differentiator that can allow you to attract new customers while maintaining current customers. 

Make sure that your customer service team is knowledgeable about your products and services and can provide assistance promptly. Responding quickly to customer inquiries and concerns is crucial, as it demonstrates that you value their business. You may also want to consider implementing a customer loyalty program that rewards customers for their repeat business. 

Implement a Referral Program 

Implementing a referral program will appeal to both current and new B2B cannabis customers. Word-of-mouth referrals are a powerful marketing tool, and by incentivizing your current customers to refer new business to you, you can tap into this valuable source of new leads. 

Consider offering discounts, free products, or other incentives to customers who refer new business to you. By doing so, you not only reward your current customers for their loyalty and support, but you also attract new customers who are already prequalified by their existing relationship with your business. 

Offer Quality Products and Services 

Another way to attract new B2B cannabis customers while appealing to current ones is to offer quality products and services. With so many businesses entering the cannabis market, it’s essential to differentiate yourself by providing high-quality products and services that meet the needs of your customers. 

Launch cannabis products that are of the highest quality and meet all safety and regulatory standards. Additionally, offer a variety of products and services to meet the needs of different customers. By doing so, you increase your chances of appealing to a wider customer base. 

Build Relationships with Customers 

Building relationships with your customers is an effective way to attract new B2B cannabis customers while appealing to current ones. In the cannabis industry, trust and personal connections are essential, as customers want to feel confident that they are purchasing from a reputable and trustworthy business. 

Take the time to get to know your customers, their needs, and their preferences. By doing so, you can provide personalized service and develop a loyal customer base. You may also want to consider hosting events or webinars that allow you to engage with customers and provide them with valuable information about your products and services. 

Establish a Customer Retention Strategy 

Attracting and retaining B2B cannabis customers is a complex and ongoing challenge. By providing exceptional customer service, offering quality products and services, building relationships with customers, and implementing a referral program, you can differentiate yourself from the competition and attract new business while retaining your existing customers. With these strategies in place, your B2B cannabis business can thrive in this dynamic and growing industry. 

About Cannabis Brands     

Cannabis Brands serves cannabis B2B corporations including labs, growers, and distributors providing award-winning marketing communication strategies that give you the competitive edge. Cannabis Brands is a branding, digital marketing and inbound marketing firm, specializing in the cannabis industry. Cannabis Brands provides branding, website development, digital advertising, inbound marketing, SEO and video production services. Grow your cannabis business with proven cannabis marketing and advertising strategies. Contact Linda Fanaras, CEO/Strategist at, or visit Cannabis Brands to learn more.