When you think of branding, do you assume it’s something that only major corporations, sports teams, and entertainers need to focus on? In actuality, branding is necessary for the success of every cannabis business – from regional cannabis chains to local mom and pop dispensaries. Service providers and producers alike must consciously design and develop personal brands in order to build positive reputations and gain market share within the cannabis industry.

Growing Your Personal Brand

Most likely, you already have the basis of a personal brand in place. From your logo, business card, and email signature, to your sales results, networking skills, and interpersonal communication style, your cannabis brand’s foundation exists because of your reputation within your target market. However, it is critical to deliberately grow your personal brand to use it to its full advantage. This means conducting research to find where your brand can improve.

Take the time to analyze your cannabis brand to identify what you do best and conduct some primary market research by asking former and existing customers about their experiences with you. Also, research your competitors to find out how they position themselves. What aspect of your personal style sets you apart? Use all of your collected data to develop a unique selling proposition (USP) – a persuasive message that communicates how your products or services stand apart from those of your competitors.

Focus on Consistency

The key to developing a solid cannabis brand is consistency. Once you’ve determined what personal strength(s) to include in your branding, ensure that your USP and/or slogan is included on all client-facing documents and forums – including your website, stationery, voicemail message, web directories, marketing materials, and social media accounts to help unify your brand.

You are Your Business

In addition, be cognizant of the fact that every meeting and interaction you have with prospective and existing customers, colleagues, and vendors is part of the personal brand and reputation you are creating.

Remember that you are your business. When carefully planned and developed, your personal brand will amplify your strengths and start working for you – creating opportunities, attracting customers, and closing sales.

Showcasing your unique style is what will help your cannabis brand stand out against the competition. The cannabis industry is known for being unique and creative, so don’t be afraid to let your personal brand shine through. If you find you need help in developing your personal brand and getting ahead in the cannabis industry, contact Cannabis Brands today!

 

About Cannabis Brands

Cannabis Brands serves cannabis corporations, growers, distributors, and dispensaries providing award-winning marketing communication strategies that give you the competitive edge. Cannabis Brands is a branding, digital marketing and inbound marketing firm, specializing in the cannabis industry. Cannabis Brands provides branding, website development, digital advertising, inbound marketing, SEO and video production services. Grow your cannabis business with proven cannabis marketing and advertising strategies. Contact Linda Fanaras, CEO/Strategist at lfanaras@cannabisbrands.agency or visit Cannabis Brands, to learn more.