Cannabis marketing has become increasingly important in recent years as more and more businesses are popping up in this budding industry. With legalization spreading across the country and abroad, new research and legislation impacting the market every day, and every state dealing with a different beast while waiting for federal legalization with bated breath, many businesses are now seeking new ways to reach consumers. However, cannabis marketing can be tricky to navigate, and it is important to understand what is allowed and what is not to make sure you do not get into any unexpected trouble along the way. The following are some of the best strategies that will help you promote your cannabis business effectively. 

Create an Online Presence 

An online presence is essential for any business. It allows customers to learn more about your company and what you offer. A website is one of the easiest ways to do this. Make a website that includes your company name, information about your company, and the services you offer. Make sure to stick to a theme throughout your site to stay on brand. If you have trouble with design or content elements, reach out to an agency. You should also consider setting up social accounts for your brand on popular platforms like Facebook, Twitter, Instagram, and LinkedIn. You can utilize online tools such as Hootsuite, Sprout Social and TweetDeck to automate your social media posts. With an on-brand website and social media presence, you can connect with customers all over the world. 

Build Brand Awareness 

People will first notice two things when they visit your website: how well designed it is, and your logo. If you want to build awareness for your cannabis brand, then you need to ensure that your site looks professional and attractive. This means making sure that your logo is always visible, making sure it stands out and represents your company well. If you’re not sure what kind of logo would work best for your brand, check out some examples here. You will also want to make sure you are using colors that match your brand identity. Everything about your site needs to match your brand and convey a unique, unified message that tells your customer who you are and what your business is about. The more on-brand you are, the better the chances your brand will gain recognition. The more recognizable your brand is, the more likely someone is to buy from your business instead of a business they are unfamiliar with. Brand awareness leads to potential customers conducting research on your company, which leads to them deciding what they think about you and if they want to support what you offer, which eventually leads to them deciding what they want to buy. 

Establish Social Media Presence. 

Another thing that people notice when they come across your website is whether or not you have any social media presence. If you want to make an impression with potential customers, then you should consider creating a Facebook page, Instagram account, Twitter profile, etc. You can use these platforms to promote your products and services while also promoting your brand and building connections with your community. Just be aware that there are specific regulations for each platform when it comes to cannabis that will limit what you can say and how you can advertise your business. Social media platforms are an excellent resource for staying up to date on the latest marketing trends. In order to attract customers in today’s world, you need to have a strong social presence because that is where your customers are, plain and simple. Finding the strategies that work best for your cannabis business is the key to a successful social media campaign. 

Promote Your Products and Services 

Once you’ve got a strong brand identity, it’s time to start promoting your products and services. You can do this by creating social media posts, using influencer marketing, and more. Using digital advertising to market your cannabis business is an effective strategy, just make sure you abide by the marijuana advertising policies of the platform you choose to use. Another popular method of promoting products is offering deals. For a new product, you can promote a special introductory offer, buy one get one free, or some other discounted pricing to generate excitement. Be sure to emphasize that customers need to act fast since the deal will not last forever. Putting a timer on it creates a sense of urgency for the consumer and they will feel more pressed to make a buying decision. Another idea for promoting products that might be fun is to run a giveaway contest where you offer free merchandise to the first four people, for example, who like, comment and share your latest Instagram post. The gifted product is a small but worthy sacrifice in exchange for connecting with your customer base and attracting more followers and customers in a fun and engaging way.  

Start a Blog 

If you’re interested in starting a blog, there are several things you should consider before doing so. First, make sure you have enough time to devote to writing. If not, find someone who can do it for you. Second, choose a topic that interests you and matches your brand identity. Third, find out what type of audience you want to attract. Finally, decide what perspective you want to write from (first-person, third-person, etc.). Once you decide what you want to do for all of these steps, you can start generating blog ideas. A great way to brainstorm quickly and effectively is to use AI copywriting software, like CopyAI, Anyword, or Ubersuggest’s AI Writer. These incredible online tools will generate blog titles, meta descriptions, sections, paragraphs, and much more, to save you tons of time thinking up content ideas. Simply input your title or blog idea into your preferred AI copywriting tool, tell the software to create content, make any minor revisions you need to what it generates, and in minutes you will have the makings of a full-fledged blog post. Do this repeatedly, maintaining a through line that connects all of your posts under one thematic umbrella, and you will have a full blog page that your customers can enjoy and use to learn about your business and industry. 

Strong SEO  

A strong SEO strategy should be a priority for any cannabis business. You want to make sure that your target audience can find your business online. Most consumers will do a Google search to find cannabis dispensaries in their local area. Ranking high for the name of your business and keywords that are related to what you offer is important. Build authority by driving traffic from reputable websites to yours and creating pages with engaging content that answer the questions your audience is already searching for. The tricky part with optimizing SEO for a cannabis company is that since it is still federally illegal, cannabis gets marked as “prohibited content.” Does this mean that you cannot optimize your website for keywords related to cannabis? Luckily, no. In fact, you can search any cannabis-related term in Google right now and find several blog posts and articles from major cannabis companies and publications who rank high for those keywords and receive substantial web traffic as a result. It just means that Google chooses not to provide keyword data on these topics while marijuana legalization is still a hot topic. In the meantime, you can still boost your site’s SEO by improving and updating it with current product offers, contact information, store hours, etc., running a newsletter or blog, and creating helpful, relevant, engaging content on an ongoing basis.  

Takeaway 

Hopefully you now see what effective marketing for your cannabis brand will look like. We covered how to establish your brand’s online presence and build awareness around it, make a name for yourself on social media platforms, put the word out about your products and services, write engaging blog posts, and optimize your content for search engines. Now that you have all the tools in the branding/marketing toolbelt, it’s time to build a home for your brand. If you want a head start to accelerate the process of elevating your cannabusiness’ online presence, consider working with a cannabis brand agency, like Cannabis Brands. 

About Cannabis Brands       

Cannabis Brands serves cannabis corporations, growers, distributors, and dispensaries providing award-winning marketing communication strategies that give you the competitive edge. Cannabis Brands is a branding, digital marketing and inbound marketing firm, specializing in the cannabis industry. Cannabis Brands provides branding, website development, digital advertising, inbound marketing, SEO and video production services. Grow your cannabis business with proven cannabis marketing and advertising strategies. Contact Linda Fanaras, CEO/Strategist at lfanaras@cannabisbrands.agency  or visit Cannabis Brands, to learn more.