The cannabis industry can be lucrative, but it’s also extremely competitive. There are thousands of dispensaries and products out there, all of which are vying for consumer attention. To stand out from the crowd, you must do more than just offer the best product or service possible; you have to provide excellent customer service and foster an environment that makes your customers feel appreciated. Here are five ways to increase customer loyalty in the cannabis industry.

1) Take Care of Your Customers

The customer is your most important asset. It’s as simple as that, so show them some love. Your customers are what allows you to make money and stay in business, so make sure they feel appreciated and well-cared for at all times. Giving out loyalty rewards is a great way to do just that. Consider offering deals on products or services, like coupons, discounts or birthday wishes to reward them each time they shop with you. These little thank you gestures will go a long way toward making customers feel special while also encouraging repeat visits – both of which help grow your cannabis business.

2) Offer Quality Cannabis Products

How can you expect your customers to remain loyal to your business if they aren’t loyal to you? Promote trust and loyalty by providing a quality product. Remember, there are other marijuana companies out there looking to take your customers; do what it takes to ensure that they stay with you.

 3) Convenience is Key

One of the keys to increasing customer loyalty is convenience. Cannabis businesses are often competing with more traditional retailers, so it’s important that customers can easily purchase cannabis products on a regular basis, which means they must be able to get them quickly and with little hassle. Since the COVID-19 pandemic, many businesses have switched to online ordering, delivery, or curbside pickup in an effort to stay safe, these practices have also proven to be more convenient for customers. If you’re offering convenient pickup options then your customers will be able to find you more easily and will enjoy coming.

4) Educate Customers

Your audience wants to learn, so teach them! Educating readers and viewers is proven to be more effective than selling. Educational content can help you get people to see your brand as authentic and credible. It can help you build trust and grow an engaged audience for your business. You can plan and craft an educational content calendar on marijuana-related topics. This should include ideas for blog posts, social media content, and visual content. Some of these topics can include: growing marijuana, different strains of marijuana, benefits of marijuana, marijuana usage at nighttime, different types of marijuana products, and so much more! Marijuana marketing isn’t just about selling, it’s about teaching.

5) Be Open and Honest

Believe it or not, customer loyalty is influenced by your company’s character. One of cannabis’ biggest problems is its image: it tends to be seen as less legitimate than other businesses, which makes customers nervous about spending their money. The best way to show your customers that you care is to be honest and open. Every question they have about your product should have a satisfactory answer—and it should come from someone who knows what they’re talking about, even if it isn’t an official spokesperson. Simply being open with your customers will go a long way toward increasing loyalty.

If you need assistance in building strategies to increase your customer loyalty in the cannabis industry, then reach out to the expert team at Cannabis Brands to get started.

About Cannabis Brands

Cannabis Brands serves cannabis corporations, growers, distributors, and dispensaries providing award-winning marketing communication strategies that give you the competitive edge. Cannabis Brands is a branding, digital marketing and inbound marketing firm, specializing in the cannabis industry. Cannabis Brands provides branding, website development, digital advertising, inbound marketing, SEO and video production services. Grow your cannabis business with proven cannabis marketing and advertising strategies. Contact Linda Fanaras, CEO/Strategist at lfanaras@cannabisbrands.agency or visit Cannabis Brands, to learn more.