The cannabis industry has grown rapidly in recent years and many people are now interested in starting their own businesses, but before you can start raking in the dough you need to start thinking about how to get customers. There are several legal issues that come with operating a cannabis business:

If you’re looking to start a cannabis business, you’ll need to do some research before you begin. You should first determine what type of cannabis business you’d like to run. This includes deciding what you want to sell and where you plan to sell your products or services. Will you sell online or at dispensaries? Do you plan to open up shop in multiple states? These decisions will help you decide what kind of cannabis business website you need to build and inform you about how best to approach prospective customers. In the meantime, follow this guide and you will learn how to get customers for your cannabis business, even with limited resources.

Create A Branding Strategy

If you are planning to start a cannabis business, then one of the first things you need to think about is branding. Consider what kind of image you want to portray. Do you want to be seen as a wholesome, family-friendly brand? Or do you want to be viewed as an edgy, rebellious brand? Who is your ideal customer and what is the best way to speak to them? What are the core values and attributes you want your brand to express?

As if branding itself wasn’t already challenging enough, branding in the cannabis industry is even more complicated due to varying regulations, restrictions on advertising and marketing, and overlapping industries and markets. The important thing to remember is that branding is about telling your own story and building connections. If you are struggling with a branding strategy for your cannabis business, try the Goldilocks approach:

  • Be funny, but not cheesy
  • Be provocative, but not complicated
  • Be informative, but not insulting
  • Be creative, but not “weird”

In other words, strike a balance with the choices you make to find the right niche for your brand persona. With your brand strategy in place, your next move should be determining how you will establish your social media presence.

Use Social Media

In order to bring in more customers for your cannabis business, you will need to create a powerful social media presence for your brand. You should have established your brand messaging approach during the branding phase. (If not, you can go back now and complete that step, or visit this link for more help.) Your messaging should stay consistent across all of your social media accounts, as well as all marketing materials you publish. This is what “staying on brand” is all about. Your logo, colors, messaging, content – all of it needs to be consistent across the board so that your customers know exactly who you are and what you are about.

Speaking of consistent, it is important for you to maintain a regular publishing schedule to keep up engagement and inform your audience about what’s new with your cannabusiness. Social ads on platforms like Facebook and Instagram are a powerful tool for building your customer base, so use them wisely. On top of that, producing high-quality content on a regular basis and establishing relationships with your audience, influencers, and other industry professionals are excellent examples of how to get customers for your cannabis business.

Remember: cannabis is still federally illegal in the US, so be very careful about what you say on social media, even if your claims are recognized by your state.

Create Quality Content

Content creation is the bread and butter of inbound marketing. Making sure that you are current and relevant with blog content, video creation, etc. is just as important as any other aspect of your marketing efforts. Creating custom targeted content with the intention of driving people to your site where they can then convert into customers is a vital part of boosting your cannabis website’s SEO. Connect with your target audience, establish yourself as an industry leader, and more for an effective cannabis business marketing strategy.

The important thing about creating content for your cannabis company is that you do not have to have a background in graphic design to engage your audience. Free, user-friendly design programs like Canva make it easy for anyone to make logos or graphics for all your marketing needs. If design is just completely out of your area of expertise, you can get a nice camera at a reasonable price and take high-quality photos for your social media content. Are you more of a wordsmith than a photographer? Writing a blog can be the most effective strategy for getting exposure. In fact, blogging is the third most popular content marketing tactic behind videos and e-books, according to Fit Small Business. Not only will blogging help with search engine optimization, it will also drive traffic to your website. Even better, you can promote your blogs on your social media pages, effectively doubling your outreach! Creating engaging content on a regular schedule will ultimately elevate your brand and provide you with insight into how to get customers to do business with you.

Takeaway

In order to build a successful online presence and understand how to get customers to become interested in your cannabusiness, you must first establish yourself as an authority in your field. This means creating an effective branding strategy, building a strong social media presence, and publishing high-quality content on a consistent basis. Once you have established yourself as an expert, you will be able to attract more customers more regularly and more easily. Staying focused on one step at a time and holding yourself accountable will help keep your standards for producing quality content high. If you feel you have done everything right and still need an extra something to push your cannabusiness into the public limelight, reaching out to a professional cannabis marketing company can take your brand to the next level it needs to reach in order to take off.

Looking to partner with a professional you can trust to help elevate your cannabis brand? Cannabis Brands has over 20 years of agency experience, collaborating with various cannabrands and businesses to help them reach their target audiences and connect with new and existing customers.

About Cannabis Brands

Cannabis Brands serves cannabis B2B corporations including labs, growers, and distributors providing award-winning marketing communication strategies that give you the competitive edge. Cannabis Brands is a branding, digital marketing and inbound marketing firm, specializing in the cannabis industry. Cannabis Brands provides branding, website development, digital advertising, inbound marketing, SEO and video production services. Grow your cannabis business with proven cannabis marketing and advertising strategies. Contact Linda Fanaras, CEO/Strategist at lfanaras@cannabisbrands.agency, or visit Cannabis Brands to learn more.